How AI Video is Changing the World of Marketing and Advertising

AI video is creating new opportunities for organizations to produce content faster, more affordably, and at greater scale than ever before.

AI also raises important questions about creativity, quality, ethics, and the future of traditional production. This session is a practical discussion on where AI video excels, where traditional production is still essential, and how the two can work together to get better results.

Agenda:

The AI Video Production Process. A behind-the-scenes look at how an AI-driven video is made, from concept and scripting through image generation, animation, voice, music, and final edit. We’ll show real examples along the way.

Advantages & Disadvantages. Where AI video delivers, including speed, cost, scale, creative freedom, and rapid versioning. Where it still falls short, including fine control, human performance, and detailed accuracy.

Hybrid Production Opportunities. How to combine live-action shoots with AI-generated environments, sequences, and assets. This gives teams more creative options without giving up the authenticity of real people and real places.

Ethics & Copyright. Ownership of AI-generated content, likeness and voice rights, disclosure and transparency, and the questions marketers should ask before publishing AI content.

Q&A

Attendees will leave with a clearer understanding of the opportunities, challenges, and real-world uses of AI video, and how their marketing and communications teams can start using it.

Presented by FrameSmiths
Trevor Seeley – Co-Founder & Creative Lead, FrameSmiths

Trevor Seeley is a Vancouver-based filmmaker and producer whose roots are in film and commercial production. Bringing over a decade of experience in feature film and commercial production with expertise in directing, writing, and creative strategy. As co-founder and creative lead at FrameSmiths, Trevor brings a filmmaker’s eye for storytelling and craft to AI video. He directs the studio’s creative work and develops cinematic, AI-powered commercial, corporate and brand content. He believes AI amplifies creativity rather than replaces it, making world-class cinematic content accessible to brands of any size.

Jeff Bradshaw – Co-Founder, FrameSmiths

Jeff Bradshaw has spent more than three decades in the video, media, and emerging technology space. He built and led Calgary video agency V Strategies, co-founded Mammoth XR to bring virtual and augmented reality into commercial use, and in 2023 co-founded 0260.AI, an executive AI consulting firm that helps organizations adopt AI in a practical, governed way. Along with Trevor, Jeff combines his production background with hands-on AI experience to help brands and agencies take advantage of AI video.

FrameSmiths Overview

FrameSmiths is a Canadian AI video agency that creates cinematic, AI-powered commercials, corporate video, brand films, training content and social-first campaigns. The founding team has backgrounds in filmmaking, directing, and commercial production, and combines proven storytelling craft with the latest AI production workflows. The goal is to give brands broadcast-quality storytelling at the speed and scale of digital.

FrameSmiths works directly with corporate clients, brands and also partners with ad agencies and production companies. Its Agency Partner Program lets partners offer AI video services without building that expertise in-house. The company also works with established production companies on hybrid projects, where AI-generated environments and sequences are blended with traditional live-action production.