Supervisor, Marketing

As a community-owned service co-operative dedicated to providing exceptional communications and entertainment services and unique opportunities for local expression, Access Communications is proud to work with the people of Saskatchewan. As a key member of the Marketing team, the Supervisor, Marketing, is responsible for helping deliver on the objectives within the strategic marketing plan for the organization.  Serves as the subject matter expert in marketing-related activities through various channels with the objective of increasing brand equity and driving long-term profitable sales.

PRIMARY ACCOUNTABILITIES:

1. Marketing Planning and Execution

• Develop, recommend, and or implement department operational plans in alignment with corporate strategic plans.
• Develops and promotes branding initiatives consistent with corporate business goals and objectives through market research, competitive analysis, and other means.

2. Brand & Campaign Management

• Collaborates with creative teams (designers, writers, editors) to develop a creative platform and implement marketing programs and promotional materials to increase awareness, build relationships, and advance the brand.
• Ensures all products, services, and other offerings conform to brand identity; conducts ongoing brand management.

3. Customer Insights & Market Segmentation

• Conducts and analyzes customer research to gain insights into demographics, psychographics, and behaviors, ensuring marketing efforts are tailored effectively.
• Develops targeted marketing strategies based on customer segmentation to drive engagement and conversion.

4. Team Leadership & Development

• Demonstrates leadership and build first-rate teams; maintains an inclusive and positive organizational culture in a highly competitive business environment and establishes staff priorities and workflow aligned with departmental and organizational plans.
• Monitors and manages team member performance; aligns employee performance with departmental and organizational goals and objectives, providing regular feedback and coaching to enhance performance.

5. Operational & Other Responsibilities

• Manages attendance at trade shows, including coordinating resources, personnel, and equipment.
  Participates in business meetings, provides reports, and makes presentations to the leadership team as required.

QUALIFICATIONS:

Education 

• An undergraduate degree in business with a major in Marketing or related post-secondary education.
• Five years successful work experience working in a similar capacity with strong community-based connections.

COMPETENCIES / SKILLS:

• Marketing and Brand Management – Strong knowledge of brand building and management.
• Strategic and Analytical Thinking – Uses customer, market, competitive and campaign information to identify opportunities, assess results and improve marketing strategies and initiatives.
• Creative and Digital Capability – Understanding of graphic design, website management and digital marketing practices.
• Project Management and Execution – Plans and manages multiple marketing programs, campaigns and projects, establishes priorities and timelines.
• Relationship Management and Communication – Builds effective relationships with internal stakeholders, agencies, vendors and business partners.
• Team Leadership – Provides clear direction and expectations.
• Innovation and Adaptability – Identifies practical opportunities to improve marketing programs and processes.

The Benefits?

• Great Salary!
• Outstanding Benefits Package, including Health, Dental and Vision.
• Amazing staff discounts on all services.
• Company matched Pension plan.
• Ongoing training and development opportunities
• Volunteer Opportunities! We do good things in the community, and everyone here is a part of that.