The term, “influencer" has become a marketing buzzword, we’ve all heard it, but how can you benefit from it?
We’ve invited the following local influencers to help us answer this question:
Justin Reves and Greg Moore from The Justin and Greg Show and co-founders of Pidgeon Social
Ashlyn George, Travel Blogger – The Lost Girls Guide to Finding the World
Tenille Lafontaine, Mommy Blogger – Feisty Frugal Fabulous
Here are some of the topics we’ll cover:
- What is influencer marketing, and why it’s become what it has over the past few years
- Types of influencer strategies – paid vs “wooing”
- Macro vs Micro influencers – how this space has shifted and how both can succeed and fail
- How they built their audiences, and can it be replicated
- How have organizations/brands connected with these influencers
- How does each influencer choose what organizations/brands they work with
More about our panelists:
Justin Reves and Greg Moore
We’re excited to have these two characters co-hosting this event!
They have a content platform with the incredibly original name of “Justin and Greg”, and in spite of themselves, reached over 1,000,000 people in 2017 with dad jokes and bad haircuts. Yup, that’s a decent amount of people, until you remember that stats are always skewed and inflated to make people seem better than they are. Like this one - their content was seen in over 47 countries worldwide.
In the whirlwind of a past year, they’ve created content for (and we should clarify this is with and without permission) the Saskatchewan Roughriders, Las Vegas Golden Knights, LA Gear, Winners, Hillberg & Berk, Memorial Cup and more. We’ll make a small concession here and state that anyone who has spent time with them - Brett Wilson, Nik Lewis, and Saskatchewan Premiere Scott Moe - leaves with a strange affinity for them. @justinandgreg www.pidgeonsocial.com
Before the age of 30, she visited more than 55 countries on all 7 continents and launched her own travel blog, The Lost Girl’s Guide to Finding the World. She’s built an online community with nearly 50,000 devoted social media followers and readers, and has won several awards for her work. She’s worked with brands, such as McDonald’s Canada, Swimco, The North Face, Tourism Saskatchewan, Tourism Saskatoon, Tourism Regina and Directwest, to name a few. www.thelostgirlsguide.com
Tenille launched the Feisty Frugal & Fabulous blog in 2008. What started as a small blog for family and friends, evolved to being nominated as one of the Top 10 Mommy Bloggers in Canada by Readers Digest Canada in 2012. Today, Tenille has nearly 50,000 social followers and readers. She’s worked with hundreds of large brands in Canada and the United States, such as Disney Parks, McDonald's, Michelin and Costco, to name a few. She’s also worked with several small start-ups locally and nationally. www.feistyfrugalandfabulous.com