A Look Inside a Rebrand (non-members)


Join the SPMA and Marketing Professionals alike on November 21 with a presentation from Lynn Redl-Huntington from Jim Pattison Children's Hospital Foundation.

A new day dawned in maternal and pediatric healthcare with the announcement of the largest one-time donation in Saskatchewan history to a charitable organization. Businessman and philanthropist Jim Pattison, originally from Luseland, Saskatchewan, announced a donation of $50 million to the Children’s Hospital Foundation of Saskatchewan. With this generosity came a new name for the children's hospital and it's foundation, which resulted in a total re-brand for the organization.  

Join us as Lynn Redl-Huntington from Jim Pattison Children's Hospital Foundation shares a look inside the process of creating a new brand, plus the strategy needed to execute a successful re-brand, while continuing to share the message of the need for funds to support pediatric and maternal healthcare in Saskatchewan. Listen to the highs and lows, and lessons learned on a re-brand of an organization that has been a part of Saskatchewan for 25 years.

This is an event you will not want to miss. Lunch will be provided. Please let us know of any dietary restrictions.

November 21, 2017 at 11:30am - 1pm
Capitol Music Club
244 1st Ave N
Saskatoon, SK S7K 1X2
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Sorry, this event is sold out.

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