SGI Case Study: Be a Good Wingman (Non-Members)

SGI's advertising campaign, "Be a Good Wingman," challenges Saskatchewan people to do the right thing and stop impaired friends from driving, even when it feels uncomfortable. We'll dive deeper into the campaign and get all the details including: 

  • The impetus for the campaign (what problem we are trying to solve and changing behaviors)
  • Coming up with the concept
  • Creative and production challenges
  • Collateral pieces and awareness - expansion beyond just the media campaign
  • Measuring success

11:30am - Registration & Networking
11:45 - Lunch served
12:00 - Presentation, Q&A


Plated lunch will be served. Please let us know of any dietary restrictions by emailing us at:


Presenting Luncheon Sponsor: 


March 05, 2020 at 11:30am - 1pm
Alt Hotel Saskatoon
480 2 Ave S
Saskatoon, SK S7K 0L3
Google map and directions

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