In a world where digital marketing is quickly overtaking traditional methods, they decided to try something a little more old-school.
Federated Co-operatives Ltd. published a paper-and-ink magazine.
Kelly Herdin, Food Marketing Manager at Federated Co-operatives Ltd., will speak about why Co-op decided to disrupt their typical marketing strategy and launch a print magazine - featuring recipes and articles from Western Canadian chefs and foodies.
Join the SPMA and Kelly Herdin on November 21st to hear about the success of the program so far, and note the challenges of publishing a magazine in-house.
11:30am - Registration & Networking
11:45 - Lunch served
12:00 - Presentation, Q&A
A plated lunch will be served. Please let us know of any dietary restrictions by emailing us at: email@example.com
Presenting Luncheon Sponsor:
480 2 Ave S
Saskatoon, SK S7K 0L3
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