Going Print in a Digital World

In a world where digital marketing is quickly overtaking traditional methods, they decided to try something a little more old-school.

Federated Co-operatives Ltd. published a paper-and-ink magazine. 

Kelly Herdin, Food Marketing Manager at Federated Co-operatives Ltd., will speak about why Co-op decided to disrupt their typical marketing strategy and launch a print magazine - featuring recipes and articles from Western Canadian chefs and foodies.  

Join the SPMA and Kelly Herdin on November 21st to hear about the success of the program so far, and note the challenges of publishing a magazine in-house.


11:30am - Registration & Networking
11:45 - Lunch served
12:00 - Presentation, Q&A


A plated lunch will be served. Please let us know of any dietary restrictions by emailing us at: events@saskmarketing.com


Luncheon Sponsor: WJ_Logo_Full_Color_2013.png

November 21, 2019 at 11:30am - 1pm
Alt Hotel Saskatoon
480 2 Ave S
Saskatoon, SK S7K 0L3
Google map and directions

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