Upcoming events

  • Going Print in a Digital World (Members)

    In a world where digital marketing is quickly overtaking traditional methods, they decided to try something a little more old-school.

    Federated Co-operatives Ltd. published a paper-and-ink magazine. 

    Kelly Herdin, Food Marketing Manager at Federated Co-operatives Ltd., will speak about why Co-op decided to disrupt their typical marketing strategy and launch a print magazine - featuring recipes and articles from Western Canadian chefs and foodies.  

    Join the SPMA and Kelly Herdin on November 21st to hear about the success of the program so far, and note the challenges of publishing a magazine in-house.

     

    11:30am - Registration & Networking
    11:45 - Lunch served
    12:00 - Presentation, Q&A

     

    A plated lunch will be served. Please let us know of any dietary restrictions by emailing us at: events@saskmarketing.com

     

    Luncheon Sponsor: WJ_Logo_Full_Color_2013.png

    Thursday, November 21, 2019 at 11:30 AM
    Alt Hotel Saskatoon in Saskatoon, SK, Canada
    44 RSVPs
    sold out
  • Going Print in a Digital World (Non-Members)

    In a world where digital marketing is quickly overtaking traditional methods, they decided to try something a little more old-school.

    Federated Co-operatives Ltd. published a paper-and-ink magazine. 

    Kelly Herdin, Food Marketing Manager at Federated Co-operatives Ltd., will speak about why Co-op decided to disrupt their typical marketing strategy and launch a print magazine - featuring recipes and articles from Western Canadian chefs and foodies.  

    Join the SPMA and Kelly Herdin on November 21st to hear about the success of the program so far, and note the challenges of publishing a magazine in-house.

    11:30am - Registration & Networking
    11:45 - Lunch served
    12:00 - Presentation, Q&A

     

    A plated lunch will be served. Please let us know of any dietary restrictions by emailing us at: events@saskmarketing.com

    Presenting Luncheon Sponsor: WJ_Logo_Full_Color_2013.png

     

    Thursday, November 21, 2019 at 11:30 AM
    Alt Hotel in Saskatoon, SK, Canada
    26 RSVPs
    sold out
  • Trivia Night Out

     

    Gather your crew and join us to celebrate the holiday season with an evening of pop culture trivia!  

     

    There will be prizes, appetizers & skill testing questions - with a sprinkle of camaraderie and festive cheer.  Your $10 ticket includes appetizers and a drink.

    SPMA members will be entered to win the door prize and our team will be on site to help any interested guests sign-up for membership at the event!

    Presenting Sponsor:

    WJ_Logo_Full_Color_2013.png

    Tuesday, December 10, 2019 at 05:00 PM · $10.50 CAD · 4 rsvps
    Hudsons in Saskatoon, SK, Canada
    4 RSVPs
    buy tickets
  • Branded Content : A Workshop (Members)

     

    The world is connected through stories — and marketers and publishers are using these skills to educate and acquire new customers and audiences.

     

    Whether you’re looking to build up your skills or ready to take the next leap in your career, the lessons offered through this IAB course will help you succeed in the fast-growing field of content marketing.

    Content is fundamentally different than advertising and this course is designed to empower advertisers, their ad agencies and media publishers to create, amplify and measure their brand content campaigns. Learn the ropes of running a content campaign, from developing strategy, to managing content creation, to promoting it for the world to see. You’ll learn about best practices, important metrics, the technology and the business of branded content.

    What You’ll Learn

    • The fundamentals of branded content; including how to create, execute, promote and measure your content
    • The technology and business behind branded content
    • Tactical knowledge, resources and tools to run your own full scale content campaigns

     

    Who Should Attend?

    • Companies; Brand and Marketing Managers, Content Marketers
    • Agencies; Media Planners and Buyers, Account Directors, Managers
    • Publishers; Sales Managers, Sales Reps, especially useful for all staff employed by publisher content studios
    • Recent Graduates of traditional Marketing Degree or Diploma Programs (which may not have included content marketing courses)

     

    Curriculum

    1.0 - UNDERSTANDING BRANDED CONTENT

    • A Brief History of Branded Content
    • Brand Journalism Lessons Inspired by the Best Custom Studios
    • What’s My Brand’s Story?: How to Think Like a Journalist
    • Pop Quiz: Understanding Branded Content

    2.0 - THE BUSINESS OF BRANDED CONTENT

    • The Business of Branded Content
    • How to Stretch Your Sponsored Content Budget
    • Navigating the Rules of Branded Content
    • Expert Interview: Jordan Hyman, NBC Universal
    • Pop Quiz: The Business of Branded Content

    3.0 - WORKING WITH PUBLISHERS

    • What to Look for in a Publisher Placement
    • Deciding Who Should Create Your Content
    • Expert Interview: Michael Hickins, Oracle
    • Pop Quiz: Working with Publishers

    4.0 - FINDING STORY IDEAS

    • Finding Stories in Unusual Places
    • Tools to Help You Com Up with Your Next Great Brand Story
    • Turning an Idea into a Brief
    • Pop Quiz Finding Story Ideas

    5.0 - CREATING YOUR CONTENT

    • Storytelling Methods (and when to use them)
    • Interview 101: Why and How to Conduct a Great Interview
    • How and When to Include Your Brand in Sponsored Stories
    • Writing for Different Age Demographics
    • Expert Interview: Fara Warner, Formerly of WSJ. Custom Studios
    • Giving Useful Feedback to Creatives
    • Pop Quiz: Creating Your Content

    6.0 - PROMOTING AND MEASURING YOUR CONTENT

    • How and Where to Promote Your Content
    • A/B Testing: Real-time changes to Make Stories Work Hard
    • The Most Important Engagement Metrics for Your Brand
    • Targeting: How to Find (and Reach) the Right Audiences
    • Retargeting: Building on the Success of Your Content
    • Pop Quiz: Promoting and Measuring Your Campaign

     

    Facilitator: Sonia Carreno, President of IAB Canada

    Registration fee includes a working continental breakfast and coffee.

    Room sponsored by:

    edwards.jpg

    Thursday, January 16, 2020 at 08:00 AM · $57.75 CAD · 1 rsvp
    Edwards Executive Education in saskatoon, SK, Canada
    1 RSVPs
    buy tickets
  • Branded Content : A Workshop (Membership + Registration)

     

    The world is connected through stories — and marketers and publishers are using these skills to educate and acquire new customers and audiences.

     

    Whether you’re looking to build up your skills or ready to take the next leap in your career, the lessons offered through this IAB course will help you succeed in the fast-growing field of content marketing.

    Content is fundamentally different than advertising and this course is designed to empower advertisers, their ad agencies and media publishers to create, amplify and measure their brand content campaigns. Learn the ropes of running a content campaign, from developing strategy, to managing content creation, to promoting it for the world to see. You’ll learn about best practices, important metrics, the technology and the business of branded content.

    What You’ll Learn

    • The fundamentals of branded content; including how to create, execute, promote and measure your content
    • The technology and business behind branded content
    • Tactical knowledge, resources and tools to run your own full scale content campaigns

     

    Who Should Attend?

    • Companies; Brand and Marketing Managers, Content Marketers
    • Agencies; Media Planners and Buyers, Account Directors, Managers
    • Publishers; Sales Managers, Sales Reps, especially useful for all staff employed by publisher content studios
    • Recent Graduates of traditional Marketing Degree or Diploma Programs (which may not have included content marketing courses)

     

    Curriculum

    1.0 - UNDERSTANDING BRANDED CONTENT

    • A Brief History of Branded Content
    • Brand Journalism Lessons Inspired by the Best Custom Studios
    • What’s My Brand’s Story?: How to Think Like a Journalist
    • Pop Quiz: Understanding Branded Content

    2.0 - THE BUSINESS OF BRANDED CONTENT

    • The Business of Branded Content
    • How to Stretch Your Sponsored Content Budget
    • Navigating the Rules of Branded Content
    • Expert Interview: Jordan Hyman, NBC Universal
    • Pop Quiz: The Business of Branded Content

    3.0 - WORKING WITH PUBLISHERS

    • What to Look for in a Publisher Placement
    • Deciding Who Should Create Your Content
    • Expert Interview: Michael Hickins, Oracle
    • Pop Quiz: Working with Publishers

    4.0 - FINDING STORY IDEAS

    • Finding Stories in Unusual Places
    • Tools to Help You Com Up with Your Next Great Brand Story
    • Turning an Idea into a Brief
    • Pop Quiz Finding Story Ideas

    5.0 - CREATING YOUR CONTENT

    • Storytelling Methods (and when to use them)
    • Interview 101: Why and How to Conduct a Great Interview
    • How and When to Include Your Brand in Sponsored Stories
    • Writing for Different Age Demographics
    • Expert Interview: Fara Warner, Formerly of WSJ. Custom Studios
    • Giving Useful Feedback to Creatives
    • Pop Quiz: Creating Your Content

    6.0 - PROMOTING AND MEASURING YOUR CONTENT

    • How and Where to Promote Your Content
    • A/B Testing: Real-time changes to Make Stories Work Hard
    • The Most Important Engagement Metrics for Your Brand
    • Targeting: How to Find (and Reach) the Right Audiences
    • Retargeting: Building on the Success of Your Content
    • Pop Quiz: Promoting and Measuring Your Campaign

     

    Facilitator: Sonia Carreno, President of IAB Canada

     

    Registration fee includes a working continental breakfast and coffee.

    Room sponsored by:

    edwards.jpg

    Thursday, January 16, 2020 at 08:00 AM · $117.74 CAD · 1 rsvp
    Edwards Executive Education in saskatoon, SK, Canada
    1 RSVPs
    buy tickets