Building a better brand - What are the stripes on your zebra?

Here's a special event just for Regina! During this lunch n' learn, Lesley Kelley, Brand Imprint Manager at Farm Credit Canada, will uncover what branding is, the disciplines of brand-building and how to bring your brand – and stripes to life.

Price: This is event is FREE to SPMA members who have a paid membership. Unpaid members of SPMA must pay $20 to attend this event. RSVP must be paid online. No cash at the door.

About Lesley Kelley: Lesley is a brand leadership professional with a strong passion and focus on agriculture. Having grown up on a farm near Watrous and obtaining a degree in commerce from the University of Saskatchewan, Lesley’s heart led her to the branding side in the agricultural sector — through various sales and branding positions at Saskatchewan Wheat Pool, Cargill AgHorizons, Alberta Treasury Branch, and most recently as Brand Imprint Manager at Farm Credit Canada. 

Using her entrepreneurial spirit and the skills developed through her agribusiness career, Lesley created her own snack food business using her farm’s barley and turned Martin Munchies from an idea into a thriving reality. In 2012, Food in Canada magazine nominated Martin Munchies as one of its top 10 most innovative and growing businesses. She currently serves as Saskatchewan president of the Canadian Agri-Marketing Association. Lesley, along with her husband, Matt and 2 year old son, Jennings live in Regina and operate a 5,000 acre grain farm with her dad and brother.

January 30, 2014 at 11:45am - 1pm
Regina Innovation Place (Boardroom C)
10 Research Dr
Terrace Building
Regina, SK S4S 7H9
Google map and directions
Harley Rivet

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