Beyond the Buzz: Implementing Social Media the Right Way in Your Organization

While the opportunity to engage is clear, most organizations get into social media unprepared for the risks and often uncertain of the value it offers. Come prepared to get better informed about using this important channel from a digital ad agency professional with a decade and a half of experience leading digital and social media projects. Derek’s presentation will provide you with knowledge to mature your approach to social media management, ideas on how to get a better return on your investment in addition to some valuable lessons from the trenches to help you avoid the pitfalls of using social media in your organization.

Speaker Bio

Derek Leverington
Senior Digital Strategist
MPATH Engagement Inc.

Derek got his first taste of the web when new media was still new and realized he’d found his calling. He is a 16-year veteran in the digital space, having worked on pioneering e-commerce projects in the financial sector prior to joining one of the first interactive agency groups in Canada. Since then, he has provided leadership to hundreds of web development, digital marketing and social media projects. Derek’s knowledge of the strategic and practical aspects of the web have made him a well-respected resource for clients who are ready to get serious about engaging online.

March 27, 2014 at 11:45am - 1pm
Regina Innovation Place (Boardroom C)
10 Research Dr
Terrace Building
Regina, SK S4S 7H9
Google map and directions
Harley Rivet
Angie Hicks Molly Wadin Brian Webb Candace Caswell Jennifer Evancio Zlatan Fazlagic David Bellerive

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