Blogging for Business

Running a business blog can be one of the most brain consuming activities you can take on as a marketer. It will tax your neurons and wrestle your medulla oblongata into submission. If you can work through the pain blogging offers a number of benefits to help you grow your business.

Running a business blog can be one of the most brain consuming activities you can take on as a marketer. It will tax your neurons and wrestle your medulla oblongata into submission. If you can work through the pain blogging offers a number of benefits to help you grow your business.

THOUGHT LEADERSHIP

Bloggers are often seen as thought leaders in their niche. This thought leadership will lead to greater levels of customer trust, higher numbers of leads and even speaking opportunities. Over the last four years I personally managed to use blogging to start my speaking and training activities and, as a result, I was invited to conduct over 60 hours of public speaking this last year alone.

INCREASES YOUR SKILL LEVEL

There is an old adage about becoming an expert, “See one. Do One. Teach One.”

Blogging forces you to think through a topic and really educate yourself. You will be amazed at how well you learn your product or industry after a few months of blogging. Things you thought you knew well, you will know better after blogging about it. It’s the ultimate study tool.

CUSTOMER EDUCATION

Customer service and education are often two areas that eat up an enormous amount of time for businesses. Many organizations answer the same questions over-and-over again. Blogging provides you with a way to publish the answer to common questions, providing you with a place to direct customer questions to while reducing the number of overall questions you will receive.

PROVIDES CONTENT TO SHARE

So you have established all of those social media channels and are ready to get ‘making friends’. What are you going to share? Short of sharing photos of cats, if you have a blog you could provide your unique content throughout your networks.

PROVIDES TRAFFIC

People love new content and new content is the path to more traffic. Every time I post new content on my blog I see my traffic double or triple in size. I’ve seen this on clients’ traffic as well. When it comes to attracting web visitors, blogging is the secret weapon in your toolbox.

GOOD FOR GOOGLE

Everybody knows that showing up in Google search results is a table stake these days. Blogging provides you with fresh, unique and ‘Google-friendly’ content on a regular basis. This means you are more likely to rank for the terms you blog about. It also provides content that your audience can link to, which will also increase your page ranking.

Secret tip: There are a relatively small number of well-written blogs in Saskatoon. This means that there is a huge opportunity to stand out amongst your competitors. It’s not exactly like a pot of gold at the rainbow, but it’s pretty darn close.


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