Join us August 27th for Thriving in the Expression Economy with Ron Tite.
Low production costs, easy distribution and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions and the things that interest them most.
For marketers, that’s a problem.
See, consumers used to vote with their wallets. Now they vote with their time. And you know who’s winning the battle for time? Other consumers. Yup. Right now, consumers are more creative than you are. They’re also more innovative and authentic than you are. In the battle for time, your competition isn’t the category leader. It’s the consumer.
Welcome to the Expression Economy. To succeed, organizational brands and the personal brands of the people who work in them have to be completely aligned. This humourous and insightful presentation helps organizations and more importantly, the individuals within them, win time. We’ll cover organizational and personal creativity, and innovation by examining what great global, national, and local brands are doing and how individuals can mimic their behaviour.
About Ron Tite
Named one of the “Top 10 Creative Canadians” by Marketing magazine, Ron Tite is an award-winning advertising writer, chief executive officer, and creative director. Ron has created advertising campaigns for clients including Air France, Evian, Kraft, Intel, Microsoft, Volvo, and many others. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, The Marketing Awards and others.
Currently, he is CEO of The Tite Group, a content marketing agency based in Toronto. He has also written for a number of television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. Ron’s first book, Everyone’s An Artist (Or At Least They Should Be), will be published by HarperCollins in spring, 2015.
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